Marketing
Create and send client marketing campaigns
Build a targeted email or SMS campaign, preview the eligible audience and price, test the message, and send now or schedule delivery.
Follow the guide
Step by step
- 1
Open Marketing and choose New campaign. Marketing access follows the workspace’s role and permission controls.
- 2
Choose email or SMS as one clear delivery channel for the campaign so consent, pricing and reporting remain understandable.
- 3
Start from a suitable campaign template or create your own message. Keep claims accurate and use a clear booking or contact action when one is relevant.
- 4
Select a built-in or saved audience segment, then refine the audience filters for the clients the message is genuinely intended to reach.
- 5
Review the audience preview. It separates eligible recipients from people excluded by missing contact details, consent, unsubscribe, suppression or frequency rules.
- 6
For email, check the subject, preview text, sender identity, reply-to address, content and links. For SMS, review the final character and billable-segment estimate.
- 7
Send a test to an authorised address or phone before launching a material campaign. Open every link and complete the intended booking path.
- 8
Review the final eligible-recipient count and estimated delivery price. Pricing is based on eligible recipients and channel usage, not the name or number of saved audience segments.
- 9
Choose Send now or select a future delivery time. Scheduled campaigns can be cancelled before dispatch, and material edits return a scheduled campaign to draft for review.
- 10
After delivery, review sent, delivered, clicked, unsubscribed and attributed-booking activity. Treat email opens as directional because privacy tools and automated scanners can affect them.
Related guidance and references